25 Digital Marketing Tips for 2022

Unless your business can sustain itself with the referrals it gets alone, It is imperative that you have a good digital marketing strategy in place. Don’t let your business fail because you didn’t learn to improve your marketing. Below are 25 digital marketing tips that you can use to help you improve your company’s digital marketing in 2022:

1. Build an email list – Consider using a lead magnet to encourage people to sign up to your email newsletter. It’s important that you have your own audience that you can reach out to at any time. Posting on social media is great, but with social media, you are tapping into the platform of another company and that leaves a lot out of your control. If Facebook is down, you’re at their mercy if you rely only on Facebook to connect with your audience.
2. Be Helpful – answer the questions that often come up for your target demographic. Help them solve their pain points with free advice and guidance. Research other useful resources in your niche and see where you can ad your own value or advice.
3. Answer FAQs in your industry – Look to see if there are any subreddits for your niche. Look to see what questions are frequently asked and create a page that helps answer those questions.
4. Gary V’s Jab Jab Jab Right Hook – don’t focus on selling to your customers. Focus on being helpful to your customers. Over time you will become so trustworthy in your market that sales will come by themselves.
5. Download premade email templates if you’re just starting out. No need to try to do it all at once. If you’ve never written a sales email before, save yourself some time by downloading a free template at a website like hubspot.com.
6. Promote Giveaways consider using software like King Sumo to help promote a giveaway. Give people an entry to your contest for a follow on a social media channel or for signing up for your e-mail newsletter. This is a great way to grow your network so you can grow your organic outreach.
7. Study viral content – analyze what content is working. If there is a common social media trend that your company can participate in authentically, take advantage of the opportunity to get in front of new eyes.
8. Comment on relevant content and add value – join a community like Reddit and post useful information in communities related to your niche. Try to answer people’s questions and be helpful. It’s an easy way to show you’re a helpful resource in the community.
9. Use Reddit to help answer people’s questions
10. Work with influencers (especially Micro Influencers) to promote your products. You can pay an influencer to directly promote your product or you can set up an affiliate program and encourage influencers to get an affiliate commission for selling your product. Either option is a great way to leverage other people’s network and increase your visibility and sales.
11. Leverage larger accounts and add useful insight to their work. Note: don’t spam other channels and accounts directly asking for follows. Just be useful and people will want to follow you naturally.
12. Write informative blog posts on common topics in your industry. The more helpful you are to your niche’s community, the more you will become trusted as a useful resource. This will be imperative for the life of your brand.
13. Write a list post and create one that’s longer than other posts on the front page.
14. Use keyword research to find topics in your niche that you might be able to rank for.
15. Make sure your blog posts have enough images. A good rule of thumb is to have one image every few paragraphs. This helps break up the reading for your audience and helps increase the time on page which can be helpful for your search engine rankings.
16. Make sure your website is mobile-friendly. It’s no secret that in 2022 a large portion of website traffic comes from mobile devices. You don’t want to alienate a huge chunk of your potential audience by having a website that isn’t mobile friendly. Try to use a website builder that makes it easy to make your website easy to read and navigate with a mobile device. Make sure to test your own website on your own devices, both phones and tablets to check in on what your visitors are seeing. Fix any pain points as quickly as you can.
17. Create a lead magnet – for a lot of companies, this looks like a free guide or e-book. Whatever medium you decide to make your lead magnet, make sure to give it out for free and as frictionlessly as possible. The goal for your lead magnet is simply to provide value and let people know that you’re a very helpful resource in the community.
18. Make sure your website doesn’t have too many active plugins. This can slow your website down dramatically and page speed is a metric that Google uses in order to rank websites on their search engine. Slow sights will get pushed to the bottom of the rankings.
19. Know your target audience – some marketers suggest developing a customer avatar that is a very specific person. Others suggest just knowing your general demographic. Whichever strategy you choose, you need to have a specific target audience for which your marketing and products are catered. Know that audience’s pain points and how to solve them and make that the focus of your marketing strategy.
20. Follow industry experts to stay up to date on the latest marketing information. Resources like Salesforce’s blog and Hubspot.com are great places to start. Of course, you can always favorite MarketingTechReview.com for tips, reviews, and recommendations as well.
21. Be authentic in all messaging. It’s much easier to make sales when you’re already a trusted resource in your industry. The easiest way to become a trusted resource is to always be authentic and helpful. You will do more long-term damage to your brand if you try to take shortcuts and hop on trends that are completely irrelevant to your niche.
22. Get customer testimonies. Potential buyers will feel better about their buying decision if you can prove that you’ve already solved the problem they’re having with your other clients.
23. If you have a physical retail store, make sure you have a social media-friendly aesthetic. We’ve all seen the angel wings in Nashville, that sassy neon sign at the trendy restaurant downtown, and the cocktails from that trendy bar downtown that come in crazy glasses. Having a social media-friendly aesthetic can help jumpstart your marketing efforts because it will encourage your customers to share pictures and videos organically. A $500 neon sign could end up having a strong ROI in the long run.
24. Audit your marketing expenses, analytics, and strategies and double down on what works and spend less time on what doesn’t. Your marketing strategy is an ongoing effort. If you’re
25. A/B test – this is especially important with your digital ads. You shouldn’t be going off of intuition to figure out what ads get the most clicks. A/B test multiple copies and go with the one that works best.

There are many things you can do to improve your business’s digital marketing strategy, but the key takeaway you should take from this article is that the best way to grow your audience and increase your business’s exposure is through authentic content marketing that is useful and helps solve your target demographic’s biggest pain points. If you do that and focus on the 25 tips above, one at a time, your business will be a digital marketing powerhouse! Be sure to bookmark MarketingTechReview.com for more useful marketing tips and reviews.